Bringing global functional wellness insight, writing and aesthetic direction together to help founders build thoughtful products and brand stories.

How I Can Support You

  • For those building clean-ingredient products, menus or functional wellness concepts.

    I help you shape the idea behind your product, refine the concept, study global parallels, identify gaps and bring clarity to ingredients, story, positioning and direction so your idea can translate into the market with confidence.

    This is grounded in:

    • global market research
    • functional wellness trends
    • ingredient clarity
    • concept refinement that feels intentional and not trend-driven

    This is for founders who want to create something thoughtful, clean and easy for people to understand and connect with.

  • For brands that need a stronger story and a clearer emotional identity.

    Most functional wellness brands in India have good products but no real expression behind them. The brand feels flat or clinical. The story is missing and the feeling is unclear.

    I help you bring more personality, warmth and intention to your brand through:

    • brand writing
    • founder story
    • tonal clarity
    • editorial direction
    • an elevated visual and emotional lens
    • a mood that feels lifestyle-driven and not medical

    This is where the shift happens from “healthy product” to “something I want to be part of.”

Reach Out

How we work together

Each project is customised based on your brand stage, clarity and resources.
My role is to help you refine the idea, shape the story and set the creative and emotional direction so your team, designer or agency can execute with clarity.

You get:

• clear creative direction
• a defined emotional identity
• revised or newly built brand writing
• concept clarity and product direction
• a strong lens for brand experience

Work with me

If you are building a functional wellness brand, product or space and want clarity on the direction, story and experience, I would love to connect.

FAQs

  • Yes. Early founder clarity is one of my strengths. Even if you only have a thought, desire or loose direction, I help you identify the gap, refine the concept and build the story around it.

  • I do not manage or run social media accounts. What I offer is the creative clarity, writing and aesthetic direction that helps your team build a stronger presence. I help you shape the story and feeling behind the brand so your content, design and messaging feel consistent and elevated.

  • Yes. If the space aligns with functional wellness or clean-ingredient concepts, I can support with storytelling, experience direction and concept clarity.

  • Yes. I offer one-time clarity sessions if you need direction before committing to a project. These include idea shaping, market insight, writing guidance or experience refinement.

  • You start by sharing your idea, brand or product through the contact form. I review it, understand what you're trying to build and then suggest the next steps.