About Embodh Studio
Embodh is here to help founders who have strong ideas but need clarity, story and direction to bring them to life.
India has so many homegrown wellness brands that are doing meaningful work. Many of them struggle because the product is good but the story, identity or emotional experience is missing. At the same time, consumers here are becoming more aware, more intentional and more curious about clean, functional products.
My role is to bridge that gap.
I use research, writing and intuitive aesthetic direction to help founders build brands that feel grounded, clear and emotionally resonant. The goal is simple: to create both awareness and accessibility, so that the right products reach the people who can genuinely benefit from them.
About Me
My fascination with wellness began when I discovered brands that made healthy food feel desirable. Before I studied functional nutrition, I was drawn to how a product or a space could make you want to choose better simply because it felt good and looked beautiful. That combination of clean ingredients, intention and design stayed with me.
Things became more real during my years in Amsterdam. It was the first time I experienced functional wellness in a way that felt elevated instead of clinical. I tried products that were genuinely clean but still tasted good. I visited cafés where the food, experience and story were aligned. I began paying attention to every detail, from ingredients to packaging to the feeling behind it.
Around the same time, I was healing my relationship with food. Studying integrative nutrition helped me understand the deeper connection between nourishment, mood and energy. I started researching global wellness products, trying everything I could, comparing markets and noticing what made something feel trustworthy and enjoyable.
These experiences shaped how I see wellness today. It is not only about what a product contains. It is also about the story behind it, the intention, the clarity and the experience someone has with it. That is the lens I bring into my work now.
My Lens
I care about what makes someone return to a product or a space.
I look at functional wellness through ingredients, clarity, story and emotional experience.
My work brings together:
• functional nutrition insight
• global product research
• writing and emotional storytelling
• aesthetic and sensory direction
This combination helps founders shape ideas into something people understand, trust and connect with.
Work with me
If you are building a functional wellness brand, product or space and want clarity on the direction, story and experience, I would love to connect.