Helping functional wellness brands shape clean, thoughtful products and experiences people connect with.
Writing. Aesthetic direction. Global insight for thoughtful, lifestyle-driven wellness.
Using global research, writing and a strong feel for what makes wellness desirable to shape clean-ingredient ideas into concepts that stand out.
Founded and led by Nikita Mehta.
The Studio Lens
My work is shaped by years of exploring food culture, functional wellness products and clean-ingredient brands across Amsterdam, Dubai, the US and India. I have seen how clarity, story and good design can turn a product from a need based choice into something people genuinely desire.
Many homegrown brands and early founders in India are creating thoughtful functional wellness products but struggle with the story, language and emotional experience that helps people understand what they have built. That is where I step in.
I bring research, writing and aesthetic direction together to help founders translate their ideas into products and experiences that feel intentional, grounded and ready for the people who have been waiting for them.
Our Services
Concept and Product Ideation
Support for early founders, small teams and wellness brands building clean-ingredient products or new food concepts.
Writing and Aesthetic Direction
Support for brands that need clearer storytelling, stronger identity and a more elevated emotional and visual experience.
Why It Matters
India’s interest in functional wellness is rising, but many clean products still feel clinical or overly technical. They miss the story, the writing and the feeling that helps someone understand why the product exists and why it matters to them.
Consumers today notice ingredients, design, intention and how a brand makes them feel. They want products and spaces that are honest, clear and emotionally resonant.
Embodh Studio helps founders bridge that gap. I use global research, writing and intuitive clarity to shape brands that feel thoughtful, memorable and aligned with the way people want to live.
Journal & Insights
Personal reflections on food, wellness & the deeper connection that food & health carry in our lives.
My writing has also appeared in Vogue India, where I’ve shared insights on functional nourishment and wellness rituals.
Explore my articles for Vogue India here
Work With Us
If you are building a functional wellness product, brand or space and want support with the story, clarity and experience behind it, I would love to hear from you.